#Covid19 Media Guidance Series – 1/5.

As the reality of the coronavirus epidemic has hit, and without any news around the a lift of restrictions just yet, business owners and professionals are more and more aware that they don’t just have to worry about themselves and their loved ones, but also their organizations. So, while consulting your web design team might not seem like a top priority right now, it’s something you should definitely consider.In just a few short weeks we’ve seen meetings and conferences disappear, cafés and theaters shut, and individuals look for ways to minimize contact with crowds. All of this means business is going to change for the immediate future. And, it means your website is going to be an even more crucial piece in your sales and marketing puzzle.With that in mind, let’s look at just a couple of ways (there are many more) that you might want to adjust your web strategy for the coronavirus pandemic…#1 UPGRADE YOUR WEBSITE’S ECOMMERCE CAPABILITIESWhile grocery stores are being swamped, the common expectation is that people are going to do what they can to avoid shopping areas. So, if you have products to sell this is a good time to upgrade your online store. With better inventory, marketing, and pricing features you might be able to replace revenue lost from retail locations with improved ecommerce performance.#2 CREATE MORE ONLINE VIDEOS AND PRESENTATIONSMillions of businesses that rely on personal demos, face-to-face presentations, and trade shows are being put in a tough spot by the sudden move away from travel and personal interactions. One way to overcome the issue is to upload more online videos and presentations to your website. If that’s not possible, you can at least invest a small amount in better communications and video conferencing tools.#3 ENHANCE EMPLOYEE INTRANET FEATURESIf you have an employee’s-only section of your website, now is the time to make use of it. Integrate features and remote scheduling tools. It’s crucial that you and your team stay in touch and on top of the details, particularly when employees and family members may become ill or unable to come to the office because of other disruptions.#4 UPDATE INVENTORY, SCHEDULING, AND LOGISTICAL DETAILSIt’s perhaps inevitable that some parts of your business (like supply chains, or hours of availability) are going to be affected in unpredictable ways. Customers will understand this, but you should do everything you can to give them accurate information on your website. That will help keep your business running, of course, but also keep your credibility with buyers intact.#5 SCRUTINIZE YOUR PPC AND INTERNET AD CAMPAIGNSLeading economists expect that the coronavirus pandemic will trigger a short-term economic downturn. At the very least, buying patterns are going to change. With that in mind, this is a good time to review your online advertising expenses. Keep a close eye on your analytics over the next few weeks and pause any campaigns that aren’t showing positive returns for the time being. (We will be sharing more on this throughout the week.)#6 GATHER UP IMPORTANT PASSWORDS AND DETAILSIn lots of businesses, there is a single person that knows everything related to the website and technology. However, if that individual becomes ill, or is unreachable because they are caring for a loved one, numerous problems can arise. Head off that eventuality by making a master list of important passwords and details and then storing it in a safe place.NEED HELP SETTING THE RIGHT STRATEGY DURING THIS CRISIS?At Top Cat Media Group, our decades of experience have given us a unique perspective on what it takes to succeed in difficult economic conditions. If you want technical expertise, creative thinking, and strategic advice that pertains to your specific challenges, then contact us today for a free consultationtopcatmediagroup.com

Posted by Top Cat Media Group on Monday, 27 April 2020

As the reality of the coronavirus epidemic has hit, and without any news around the a lift of restrictions just yet, business owners and professionals are more and more aware that they don’t just have to worry about themselves and their loved ones, but also their organizations.

So, while consulting your web design team might not seem like a top priority right now, it’s something you should definitely consider.

In just a few short weeks we’ve seen meetings and conferences disappear, cafés and theaters shut, and individuals look for ways to minimize contact with crowds.

All of this means business is going to change for the immediate future. And, it means your website is going to be an even more crucial piece in your sales and marketing puzzle.

With that in mind, let’s look at just a couple of ways (there are many more) that you might want to adjust your web strategy for the coronavirus pandemic…

#1 UPGRADE YOUR WEBSITE’S ECOMMERCE CAPABILITIES

While grocery stores are being swamped, the common expectation is that people are going to do what they can to avoid shopping areas. So, if you have products to sell this is a good time to upgrade your online store. With better inventory, marketing, and pricing features you might be able to replace revenue lost from retail locations with improved ecommerce performance.

#2 CREATE MORE ONLINE VIDEOS AND PRESENTATIONS

Millions of businesses that rely on personal demos, face-to-face presentations, and trade shows are being put in a tough spot by the sudden move away from travel and personal interactions. One way to overcome the issue is to upload more online videos and presentations to your website. If that’s not possible, you can at least invest a small amount in better communications and video conferencing tools.

#3 ENHANCE EMPLOYEE INTRANET FEATURES

If you have an employee’s-only section of your website, now is the time to make use of it. Integrate features and remote scheduling tools. It’s crucial that you and your team stay in touch and on top of the details, particularly when employees and family members may become ill or unable to come to the office because of other disruptions.

#4 UPDATE INVENTORY, SCHEDULING, AND LOGISTICAL DETAILS

It’s perhaps inevitable that some parts of your business (like supply chains, or hours of availability) are going to be affected in unpredictable ways. Customers will understand this, but you should do everything you can to give them accurate information on your website. That will help keep your business running, of course, but also keep your credibility with buyers intact.

#5 SCRUTINIZE YOUR PPC AND INTERNET AD CAMPAIGNS

Leading economists expect that the coronavirus pandemic will trigger a short-term economic downturn. At the very least, buying patterns are going to change. With that in mind, this is a good time to review your online advertising expenses. Keep a close eye on your analytics over the next few weeks and pause any campaigns that aren’t showing positive returns for the time being. (We will be sharing more on this throughout the week.)

#6 GATHER UP IMPORTANT PASSWORDS AND DETAILS

In lots of businesses, there is a single person that knows everything related to the website and technology. However, if that individual becomes ill, or is unreachable because they are caring for a loved one, numerous problems can arise. Head off that eventuality by making a master list of important passwords and details and then storing it in a safe place.

NEED HELP SETTING THE RIGHT STRATEGY DURING THIS CRISIS?

At Top Cat Media Group, our decades of experience have given us a unique perspective on what it takes to succeed in difficult economic conditions.

If you want technical expertise, creative thinking, and strategic advice that pertains to your specific challenges, then contact us today for a free consultation

topcatmediagroup.com

  • "Having decided to use the team at Top Cat Media to develop our new website, I must compliment them on the professionalism with which the whole process was carried out."

    Scott Dunkley, Dunkley Tiles & Bathrooms

  • Great company. Couldn't recommend more!! The video content they created was absolutely stunning and we are now using them for many more services

    Dan Ware, DJS Limited

  • "Very professional and reliable service who run our social media platforms for us, the director Ross has always been very communicative and a pleasure to work with and we highly recommend this service for all your social media needs!"

    Adrian, The Duck Westbourne

  • "From start to finish Ross was extremely helpful and grasped what I was looking for. Was a pleasure working with them and thoroughly recommend these guys for any future marketing needs."

    Adam Woodward, Kube Visuals

  • "Fantastic company. TC have been a pleasure to work with. They have built a website, shot video content, designed new images for social media content. TC understood our vision and worked with us to execute. We thoroughly recomend their services. A true all rounder media company."

    Tim Constable, Portfolio lettings experts

  • "Brilliant company! Ross and his team are truly dedicated to what they do. Honest advice and a great job from start to finish, not to mention the quick turn around time and support given when it really counts. Would recommend to anyone!"

    Freya Kendall, Skills & Learning

  • "I have recently had the pleasure of working with Ross and the creative team at Top Cat Media. Their passion and creativity is infectious and we had a brilliant video & stills shoot. I look forward to the next project! "

    The Picture House

  • "I cant fault the service, knowledge and enthusiasm at Top Cat Media, they make the world of advertising and marketing simple to understand! Our web generated leads have increased significantly & we have already received a return on our investment which is growing month on month!

    Dan Deacon, TMCo Dorset LTD TheMaintenanceCompany

  • "Top Cat were very professional from the start of the process through to completion. What I liked the most was the deadlines they set us as a customer and themselves to ensure the work was completed on time. It worked and the end result is fantastic."

    Jason Emerson, EA Systems

  • "Top Cat Media listened to all our requirements and worked in a professional, courteous manner throughout. It was a pleasure to work with Ross."

    Tracy Sefat, Kayla Brasserie

  • "Fabulous service, captured all our images creating a beautiful video. Professional quick and efficient. Highly recommend."

    Carly Jane Hopkin, Lexi May Trust

  • "An excellent company who give honest advice and are there from start to finish. Very pleased with our new website and would recommend Ross to anyone who is looking to improve their business"

    Mark Goldsworthy, MK Estates

Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Get in touch and let's get started.

Contact us
Fields marked with an * are required
BroTel
Bournemouth Pizza Co
Table Pouncer
Bendall’s Gym
Positive Sales & Lettings
TMCo
Fit 2 Box
Michael Matthews
Carpet Barn
Quay Crew
EA Systems
Undisputed Fight Store
Karndean
Loch & Quay
Marriott
Ellis Jones
Go Ahead Group
Hot Tub Barn
Dorset Council
Fab Hotel
Dunkley Tiles & Bathrooms
Protect Line
Kube Visuals
Tiien Thai
Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Bournemouth Website Design
01202 431652
hello@topcatmediagroup.com
Top Cat Media Group

The Creative Quarter
Scotter Road
Bournemouth
BH7 6LY

Registered company in England & Wales. Company registration no 03529564.

© Copyright 2020 Top Cat Media. All rights reserved.