Social Media and its power During the COVID-19 Pandemic.
#Covid19 Media Guidance Series – 2/5. – Social
Social Media and its power During the COVID-19 Pandemic.The unprecedented outbreak has ensured a large percentage of the global population are stuck within their homes.What does this mean for the billions of economic engines all over the world? How are businesses to keep rolling? If youve been asking yourself the same questions, you’re not the only one.Fortunately, this problem has a solution: Social media marketing.Why is Social Media Marketing the Answer?Let’s look at the main reasons why you should be utilizing this area right now:Huge Demand for Online Content:Whilst sat there killing time, ignoring your significant other, seeking information, and relaxing, more and more people are utilizing online content. In fact, Facebook recently revealed a 70% increase in time spent on the application!Small Efforts and Big Results:If you think about it, and you work cleverly, social marketing doesn’t require much effort, you just need time to create things for your brand. Lets face it, a large percentage of us have that right now. You don’t need big bucks either. All you need to do is understand the need of the hour, and create content that there’s a demand for. Moreover, a little wit and humor could be an added advantage!How Can You Leverage Social Marketing During COVID-19?:Right now we recommend focussing on growing your accounts, not conversions. We’re living in tough times with consumer spending being stripped back. So, paying for, and trying to measure conversions could be a little tricky and likely not give you accurate data for analysis. You can however, look to build your online following and put out engaging content that keeps people on your pages for future results. For instance, we've been running lots of competitions and content that gets their following working and responding for clients right now, and it seems to be hitting the sweet spot. There are clearly many other areas to capitalise on within social media, such as partnering with influencers and so on but we are restricted on word counts via these platforms. This pandemic has forced businesses to look for alternate solutions. If you’re thinking that social marketing is the way to go, and you are stuck in a bit of a rut, feel free to reach out to one of our Top Cats, even for an informal discussion, and we can help you out too. topcatmediagroup.com
Posted by Top Cat Media Group on Monday, 27 April 2020
The unprecedented outbreak has ensured a large percentage of the global population are stuck within their homes.
What does this mean for the billions of economic engines all over the world? How are businesses to keep rolling? If youve been asking yourself the same questions, you’re not the only one.
Fortunately, this problem has a solution:
Social media marketing.
Why is Social Media Marketing the Answer?
Let’s look at the main reasons why you should be utilizing this area right now:
Huge Demand for Online Content:
Whilst sat there killing time, ignoring your significant other, seeking information, and relaxing, more and more people are utilizing online content. In fact, Facebook recently revealed a 70% increase in time spent on the application!
Small Efforts and Big Results:
If you think about it, and you work cleverly, social marketing doesn’t require much effort, you just need time to create things for your brand. Lets face it, a large percentage of us have that right now. You don’t need big bucks either. All you need to do is understand the need of the hour, and create content that there’s a demand for. Moreover, a little wit and humor could be an added advantage!
How Can You Leverage Social Marketing During COVID-19?:
Right now we recommend focussing on growing your accounts, not conversions. We’re living in tough times with consumer spending being stripped back. So, paying for, and trying to measure conversions could be a little tricky and likely not give you accurate data for analysis. You can however, look to build your online following and put out engaging content that keeps people on your pages for future results. For instance, we’ve been running lots of competitions and content that gets their following working and responding for clients right now, and it seems to be hitting the sweet spot.
There are clearly many other areas to capitalise on within social media, such as partnering with influencers and so on but we are restricted on word counts via these platforms.
This pandemic has forced businesses to look for alternate solutions. If you’re thinking that social marketing is the way to go, and you are stuck in a bit of a rut, feel free to reach out to one of our Top Cats, even for an informal discussion, and we can help you out too.
