Some brand new research has shown unequivocally that consumers seem to like email marketing more than the marketing industry itself!
#Covid19 Media Guidance Series – 3/5. Email marketing
Some brand new research has shown unequivocally that consumers seem to like email marketing more than the marketing industry itself!As you can see by the stats, consumers love to be sent emails regularly by their preffered brands, perhaps the marketing folks think email is old hat and not sexy enough!This platform can be a perfect 'low cost' opportunity for your brand to communicate and both aquire and retain customers, even more so during the current pandemic.Also, when you get to point of sale, there is another hidden opportunity…Clearly email receipts are not considered in the industry to be marketing at all. But don't you just love them when you buy something yourself – a permanent record of the transaction in the cloud, no hassle when you need a refund/credit? PC World, Apple, etc etc. This can also be an excellent tool, with the right messaging, to ensure your customer keeps coming back. It seems to us at Top Cat, that a simple well written, well-designed email with a discount/special offer should certainly be something you are thinking about right now. It's old school, very low cost, and measurable.What are you waiting for?Call us now, let's get your email marketing on track!
Posted by Top Cat Media Group on Tuesday, 28 April 2020
As you can see by the stats, consumers love to be sent emails regularly by their preffered brands, perhaps the marketing folks think email is old hat and not sexy enough!
This platform can be a perfect ‘low cost’ opportunity for your brand to communicate and both aquire and retain customers, even more so during the current pandemic.
Also, when you get to point of sale, there is another hidden opportunity…
Clearly email receipts are not considered in the industry to be marketing at all. But don’t you just love them when you buy something yourself – a permanent record of the transaction in the cloud, no hassle when you need a refund/credit? PC World, Apple, etc etc. This can also be an excellent tool, with the right messaging, to ensure your customer keeps coming back.
It seems to us at Top Cat, that a simple well written, well-designed email with a discount/special offer should certainly be something you are thinking about right now.
It’s old school, very low cost, and measurable.
What are you waiting for?
Call us now, let’s get your email marketing on track!
