#Covid19 Media Guidance Series – 5/5.

With an abrupt shift to our normal daily lives, as we all respond to coronavirus (COVID-19) on an international scale, our 'normal' working days have been changed without our control in so many ways for all different people. During these extremely challenging times, video content has been showing as king again as a key solution to every problem.Huge droves of businesses are trying to implement video to keep their marketing and sales efforts moving and to keep their machine rolling into the future. Let’s take a look at how to produce branded video content that’s sensitive to your audiences’ needs — and truly useful to them — in times of crisis. Clearly what with the social distancing measures we currently have in place, filming raw content face to face is a bit of a no go and logistically hard to arrange.Explainer videos have particular value in this moment. That’s because these types of video provide truly useful content. They might describe how to use your product or service, or they might address a more broadly applicable topic or even help you convert sales digitally in the short term.Motion graphics and video are uniquely positioned to bring such stories to life for your brand. Maybe you want to show how your company is giving back to the community? Or maybe you want to explain how you’re going to be there for your customers?You can also run live streams, using warts & all content to really showcase what is happening behind the scenes during this pandemic. We have had lots of businesses send content in this format, we then edit and brand accordingly. People like honesty, and this style of content can prove to be very engaging during these challenging times.We’re all looking for ways to stay connected. And it seems like no matter where you are on the internet, stories are driving that connection. That’s why more brands are looking to harness the power of visual storytelling to reach their customers right now. Whatever the case, when you partner with the right production team, a human element in whatever form can bring your brand videos to lifeAt the very least, you will always have something visual on file to look back on when you have pulled your business through the otherside! There are clearly multiple ways to utilize video and we are very well positioned to help you in this space. Talk to us today – topcatmediagroup.com

Posted by Top Cat Media Group on Wednesday, 29 April 2020

With an abrupt shift to our normal daily lives, as we all respond to coronavirus (COVID-19) on an international scale, our ‘normal’ working days have been changed without our control in so many ways for all different people. During these extremely challenging times, video content has been showing as king again as a key solution to every problem.

Huge droves of businesses are trying to implement video to keep their marketing and sales efforts moving and to keep their machine rolling into the future.

Let’s take a look at how to produce branded video content that’s sensitive to your audiences’ needs — and truly useful to them — in times of crisis.

Clearly what with the social distancing measures we currently have in place, filming raw content face to face is a bit of a no go and logistically hard to arrange.

Explainer videos have particular value in this moment. That’s because these types of video provide truly useful content. They might describe how to use your product or service, or they might address a more broadly applicable topic or even help you convert sales digitally in the short term.

Motion graphics and video are uniquely positioned to bring such stories to life for your brand. Maybe you want to show how your company is giving back to the community? Or maybe you want to explain how you’re going to be there for your customers?

You can also run live streams, using warts & all content to really showcase what is happening behind the scenes during this pandemic.

We have had lots of businesses send content in this format, we then edit and brand accordingly. People like honesty, and this style of content can prove to be very engaging during these challenging times.

We’re all looking for ways to stay connected. And it seems like no matter where you are on the internet, stories are driving that connection. That’s why more brands are looking to harness the power of visual storytelling to reach their customers right now.

Whatever the case, when you partner with the right production team, a human element in whatever form can bring your brand videos to life
At the very least, you will always have something visual on file to look back on when you have pulled your business through the otherside!

There are clearly multiple ways to utilize video and we are very well positioned to help you in this space.

Talk to us today – topcatmediagroup.com

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