January 10th 2019

4 marketing trends you can utilize in 2019

4 social media marketing pointers for you this year.

A new year brings new marketing opportunities to grow your online audience, engagement and ROI. Below are some tips from us at Top Cat Media on what you can do in 2019.

A new year brings new

1.Personal stories usage is growing 15 x faster than feed based sharing. Stories are expected to be the number 1 way people are going to be sharing their content.There are many benefits to using stories for your business and with it being a top content sharing avenue it will be beneficial for you to start utilizing this engaging tool. Strategy is key in using all social media platforms so although this is an instant sharing platform, give your story sharing some thought and create a  strategy for how it will feed into your overall marketing strategy.

2.Video is still winning. It is predicted that by 2020, only a year away, that video will be 80% of all internet traffic. With these stats it is surprising that a lot of entrepreneurs and small businesses have not yet had their own video marketing produced. Video is the most engaging way to reach your audience. You are able to provide viewers a message that can be dynamic, authentic and create rapport without even meeting them. If you need help getting started with your video marketing we are here to help and can manage the whole process for you from start to finish. Check out our services here https://topcatmediagroup.com/services/video-photography/

3.LinkedIn. LinkedIn has steered clear of scandal and controversy and has steadily grown in the last several years. A platform for professional business networking, free from toxic rants and meaningless viral videos. It is a great place to start promoting yourself, building up connections and sparking conversation related to your business.

4. Micro Influencers. Influencer marketing is now a legitimate way to get your new brand, product or service in front of your target audience and to be considered as part of your marketing budget.  Audiences are listening to people they trust and have a relationship or interaction with online. If you want to get your service, brand or product posted in an authentic way, micro influencers are the way to go. Micro influencers are not celebrities with millions of followers, but they have a target audience, strong social media engagement from that audience and real followers, opposed to accounts that have purchased followers or use bots to engage. According to Edelman’s 2018 Trust Barometer Report, 60 % of people no longer trust social media companies. Trust has reverted back to immediate friends, family and close acquaintances on social media.

“Influencers will continue to establish themselves as a traditional channel to distribute information relevant for their communities. However, 2019 will be the year of the micro influencer since they will be the ones who will make the biggest impact, contribution, and return on investment. Micro influencers will provide a quality driven focus to a win-win situation for brands.” Karen Freberg Ph.D KarenFreberg.com

So there you have it, 4 ways in which you can start to engage your online audience. If you need any help with your social media management or content creation in video or photography, then check out out services page here. https://topcatmediagroup.com/services/

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