April 12th 2018

5 tips for your video marketing in 2018

We all remember a good advert or video.

Visual content is far more engaging to visual creatures like ourselves. Video marketing can be very powerful and a lot easier to engage with your audience in an authentic and emotional way.  So here are a few places to start if you’re just getting into the video marketing game.

1. Use an attention-grabbing thumbnail

You have a slither of a window to grab someone’s attention on social media. But don’t feel stuck, if you have an attention-grabbing thumbnail you have a chance to stop someone in their scrolling tracks. Consider using questions in your thumbnail, ”Do you want to get more conversions?” or think about an image which will grab your audience’s attention.

2. Create Value for your audience

Videos have the advantage of being more engaging than text and audio. We are visual creatures and you have the chance to grab their attention and give someone value. Whenever I watch a video on social media, I will always remember it if there was value given. Consider providing some advice that the audience can put into action immediately.

3. Use storytelling

No one likes a hard sell on social media. So get creative. It is all about storytelling. Think about a moment in time on someone’s journey, life, experience, or an emotion. Check out big brand adverts and the storytelling concepts they have used for your own inspiration.

4. Up your quality game

In a small to medium business, it may not be in the budget to have an internal production team. But, there are local videographers and companies that cater to creating affordable and high-quality productions. A video is an investment, so do some research on local companies or people that will be able to deliver you a high-quality video. If your video has poor production standards, this will reflect on your brand. Make sure the video you release has high production standards, use up to date modern camera gear, high definition camera’s, high quality sound, and have every shot well lit.

5. Understand your social platform

On Facebook short videos are still the go-to format.  You have just seconds to stop someone scrolling down the page, so capturing them with short, to the point and creative videos will be your go to plan. There are many social platforms where you want to have your video seen.

YOUTUBE, INSTAGRAM , LINKEDIN, and FACEBOOK would be the top 4 I suggest you focus on for your video distribution.

Youtube tends to favour videos that have people watching for longer amounts of time, longer form content is best.

INSTAGRAM and FACEBOOK are shorter snappy, short-form video’s. Think about vines and short clips that hold your attention on these platforms, study them and then apply the principles.

Conclusion.

In today’s marketing climate, you need video. I encourage you to sit down and come up with your video marketing strategy, implementing these tips and do some research into your ideal client and how you can grab their attention with a video.

 

Before you go!

Here is an extra tip for you. Finish your video with a call to action. You can also place a link to your website or the product you are selling, in the video description text. If you need help, we are happy to make your video marketing come to life. Take the leap with us. 

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