There’s a lot going on at Facebook and there are a number of important things to remember if you’re trying to get a level of consistent results from your social media activity.
One of the most critical issues is that Facebook do not want you to make ‘unsubstantiated claims’. You should always avoid making claims either in your ads or landing pages. ‘The best restaurant in Bournemouth’ ‘The whitest teeth’ ‘The friendliest estate agent in Dorset’. Lines like these are best avoided.
Your targeting must produce and maintain a good relevancy score, a low one leads to more complaints.
The objective is to make sure you deliver what Facebook wants from its advertisers, effectively you need to keep your ratio of approved:unapproved ads high.
If you have a significant number of unapproved ads your account gets flagged, and you will be more closely monitored.
This can lead to your Facebook ad account being closed.
Remember, it’s so important to post a steady stream of interesting, relevant content to your Facebook wall, but it can be difficult, and time consuming, to maintain a flow of interesting share-worthy material.
Worry not, help is at hand!
The Top Cat Media team can help you develop your Facebook presence, and build your business, at an exceedingly low cost.
Call, or email me and let’s arrange an informal chat.