February 22nd 2016

Google Adwords in Bournemouth

There are a lot of people out there making the same mistakes!

Just about everyone who is seriously trying to build their businesses are using Google Adwords now.

But so many people have yet to get a full understanding of the potential, not only for acquiring new customers, but of wasting their spend.

A badly managed campaign can cost more than it brings in, in terms of new business!

One of the classics mistakes is failing to use negative keywords.

Google Adwords allows you to exclude keywords which are not a good match for your product or service, by listing negative keywords. This helps to reduce wasted clicks -significantly.

Another common error is not testing the most cost effective Ad position. It can, perhaps surprisingly, sometimes be better to be in positions 3, 4 or 5, rather than 1 or 2 in the Ad positions. This is because the top two positions get the most clicks, sometimes from people who may or not be genuinely interested.

If you’re positioned slightly lower, then you’re not the first thing people see. People have to look at the side of their screen, so being there acts as a filter, therefore attracting clicks from more genuinely interested potential customers.

Don’t also make the mistake of not checking out your competitor’s Adwords activity. Look at the keywords they are using and click and check out their landing pages, and compare them with your own – is there room for improvement?

Finally, for today, do not expect too much form your Adwords campaign. Many people set off with a tiny budget, and expect to become the ‘next big thing’. It’s rare to get it completely right first time, it takes time to run, tweak, and optimise your campaign.

It takes patience, and more than a little skill and experience, to work out where to get the best possible return!

Good luck, but rather than relying on that, why not call the Top Cat team

  • "Fantastic company. TC have been a pleasure to work with. They have built a website, shot video content, designed new images for social media content. TC understood our vision and worked with us to execute. We thoroughly recomend their services. A true all rounder media company."

    Tim Constable, Portfolio lettings experts

  • Great company. Couldn't recommend more!! The video content they created was absolutely stunning and we are now using them for many more services

    Dan Ware, DJS Limited

  • "Very professional and reliable service who run our social media platforms for us, the director Ross has always been very communicative and a pleasure to work with and we highly recommend this service for all your social media needs!"

    Adrian, The Duck Westbourne

  • "Having decided to use the team at Top Cat Media to develop our new website, I must compliment them on the professionalism with which the whole process was carried out."

    Scott Dunkley, Dunkley Tiles & Bathrooms

  • "Top Cat Media listened to all our requirements and worked in a professional, courteous manner throughout. It was a pleasure to work with Ross."

    Tracy Sefat, Kayla Brasserie

  • "Fabulous service, captured all our images creating a beautiful video. Professional quick and efficient. Highly recommend."

    Carly Jane Hopkin, Lexi May Trust

  • "I cant fault the service, knowledge and enthusiasm at Top Cat Media, they make the world of advertising and marketing simple to understand! Our web generated leads have increased significantly & we have already received a return on our investment which is growing month on month!

    Dan Deacon, TMCo Dorset LTD TheMaintenanceCompany

  • "Brilliant company! Ross and his team are truly dedicated to what they do. Honest advice and a great job from start to finish, not to mention the quick turn around time and support given when it really counts. Would recommend to anyone!"

    Freya Kendall, Skills & Learning

  • "I have recently had the pleasure of working with Ross and the creative team at Top Cat Media. Their passion and creativity is infectious and we had a brilliant video & stills shoot. I look forward to the next project! "

    The Picture House

  • "Top Cat were very professional from the start of the process through to completion. What I liked the most was the deadlines they set us as a customer and themselves to ensure the work was completed on time. It worked and the end result is fantastic."

    Jason Emerson, EA Systems

  • "From start to finish Ross was extremely helpful and grasped what I was looking for. Was a pleasure working with them and thoroughly recommend these guys for any future marketing needs."

    Adam Woodward, Kube Visuals

  • "An excellent company who give honest advice and are there from start to finish. Very pleased with our new website and would recommend Ross to anyone who is looking to improve their business"

    Mark Goldsworthy, MK Estates

Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Get in touch and let's get started.

Contact us
Fields marked with an * are required
Dunkley Tiles & Bathrooms
Protect Line
Positive Sales & Lettings
Dorset Council
Hot Tub Barn
Michael Matthews
Loch & Quay
Go Ahead Group
Quay Crew
Fit 2 Box
Tiien Thai
Bendall’s Gym
Table Pouncer
Kube Visuals
EA Systems
Carpet Barn
Ellis Jones
Undisputed Fight Store
Bournemouth Pizza Co
Fab Hotel
Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Bournemouth Website Design
01202 431652
Top Cat Media Group

The Creative Quarter
Scotter Road

Registered company in England & Wales. Company registration no 03529564.

© Copyright 2021 Top Cat Media. All rights reserved.