November 2nd 2015

How about email marketing?

Still the most cost-effective route to market for the smaller business

E-mail marketing remains one of the least expensive, most cost-effective ways, of engaging with new and existing customers, bringing them to your website, and then leading them to make a purchase.

We’ve outlined below our ten point e-mail marketing strategy to, quite simply, deliver more business directly to you.

1) Objectives: You need to establish realistic, measurable goals for the your campaign, eg customer clicks on your website, incoming telephone enquiries, discount voucher downloads, or alternative measurements.

2) Target Market: You must clearly define your target market in demographic terms, and there may well be a number of sub groups to be addressed separately and appropriately.

3) The Offer: You must develop an offer which is interesting and useful to the recipient.

4) Your Database: You need to build your mailing list by first making it easy to sign up, and then by making promotional offers to persuade people to register, and to try to persuade them to get their friends to sign up too.

5) Subject Line: One of the most important elements in ensuring your e-mail opening rate is improved upon. You must grab the reader’s attention, and make them want to find out more.

6) Copy Content: Devising an approach requires some research. What are your competitors doing for example? Content needs to be brief, but most important, interesting.

7) Images: Using good quality images can enhance your offer. It’s crucial that they are consistent with those on your website, and important that they are not so large that they take too long to download.

8) Call to Action: All promotional activity should always tell the reader what to do next and spell out what will happen next eg: click here for our 2for1 offer.

9) Testing, Testing: One of the main advantages of e-mail marketing is the opportunity to test. Test different lists, Subject Lines, Copy Content, Offers, Calls to action. 

10) On-going plan: You must develop a plan to be implemented consistently and delivered and monitored over the campaign period with a modest investment.

It’s not rocket science, but it needs time, creativity, and persistence to make it all work.

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Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

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Fit 2 Box
Kube Visuals
EA Systems
Loch & Quay
Dunkley Tiles & Bathrooms
Ellis Jones
Tiien Thai
Carpet Barn
Quay Crew
Protect Line
Undisputed Fight Store
Dorset Council
Michael Matthews
Bendall’s Gym
Positive Sales & Lettings
Hot Tub Barn
Table Pouncer
Bournemouth Pizza Co
Fab Hotel
Go Ahead Group
Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Bournemouth Website Design
01202 431652
Top Cat Media Group

The Creative Quarter
Scotter Road

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