October 7th 2015

Now is the time to embrace mobile marketing

Have you properly evaluated the potential of mobile for your business?

Whether you personally like it or not, if you’re in the business of marketing to businesses, or even more so, if you are marketing to consumers, if you haven’t already, it’s now time to focus on mobile.

The average UK consumer now spends over two hours per day on their mobile device, from the moment they wake, to last thing before bed, they are constantly ‘in touch’. IDC research shows that 62% of smartphone users check their devices as soon as they wake up, and 79% within 15 minutes.

It can be irritating, when you’re trying to communicate with them personally, but, from a business perspective, there are a number of opportunities to be exploited.

Three specific elements of mobile marketing are relevant to us small and medium size enterprises:

  1. Responsive website: You must ensure, first of all, that your website is responsive, or at least, mobile friendly – it’s surprising to see so many out there who clearly haven’t thought about it. If your customer cannot read your website on their mobile instantly – they will move on to your competitor.
  2. Marketing by text message: It’s great for immediacy, let’s face it we all open text messages almost always immediately, whereas e-mail ‘can wait’. And even more importantly, the average open rate on e-mail is now running at around 27%, text messages are about 95%.
  3. Your own App: If your organisation does not already have an App – now is the time to get it sorted. A well designed App can keep your company ‘front of mind’ at all times.

    Using push notifications through your App gives you a very close relationship with your customers, so you can easily, and on a timely basis, remind them of special offers, promotions, and your loyalty ‘card’ – without having to print them!

Developing your own App positions you as a more serious player in your market, you are effectively creating your own marketing channel.

If you haven’t embraced mobile yet, you know where to come…

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    Adam Woodward, Kube Visuals

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    Mark Goldsworthy, MK Estates

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    Tracy Sefat, Kayla Brasserie

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    Carly Jane Hopkin, Lexi May Trust

  • "Very professional and reliable service who run our social media platforms for us, the director Ross has always been very communicative and a pleasure to work with and we highly recommend this service for all your social media needs!"

    Adrian, The Duck Westbourne

  • Great company. Couldn't recommend more!! The video content they created was absolutely stunning and we are now using them for many more services

    Dan Ware, DJS Limited

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    Jason Emerson, EA Systems

  • "I cant fault the service, knowledge and enthusiasm at Top Cat Media, they make the world of advertising and marketing simple to understand! Our web generated leads have increased significantly & we have already received a return on our investment which is growing month on month!

    Dan Deacon, TMCo Dorset LTD TheMaintenanceCompany

  • "I have recently had the pleasure of working with Ross and the creative team at Top Cat Media. Their passion and creativity is infectious and we had a brilliant video & stills shoot. I look forward to the next project! "

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    Scott Dunkley, Dunkley Tiles & Bathrooms

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    Freya Kendall, Skills & Learning

Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

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Bournemouth Pizza Co
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Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

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Top Cat Media Group

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