October 7th 2015

Now is the time to embrace mobile marketing

Have you properly evaluated the potential of mobile for your business?

Whether you personally like it or not, if you’re in the business of marketing to businesses, or even more so, if you are marketing to consumers, if you haven’t already, it’s now time to focus on mobile.

The average UK consumer now spends over two hours per day on their mobile device, from the moment they wake, to last thing before bed, they are constantly ‘in touch’. IDC research shows that 62% of smartphone users check their devices as soon as they wake up, and 79% within 15 minutes.

It can be irritating, when you’re trying to communicate with them personally, but, from a business perspective, there are a number of opportunities to be exploited.

Three specific elements of mobile marketing are relevant to us small and medium size enterprises:

  1. Responsive website: You must ensure, first of all, that your website is responsive, or at least, mobile friendly – it’s surprising to see so many out there who clearly haven’t thought about it. If your customer cannot read your website on their mobile instantly – they will move on to your competitor.
  2. Marketing by text message: It’s great for immediacy, let’s face it we all open text messages almost always immediately, whereas e-mail ‘can wait’. And even more importantly, the average open rate on e-mail is now running at around 27%, text messages are about 95%.
  3. Your own App: If your organisation does not already have an App – now is the time to get it sorted. A well designed App can keep your company ‘front of mind’ at all times.

    Using push notifications through your App gives you a very close relationship with your customers, so you can easily, and on a timely basis, remind them of special offers, promotions, and your loyalty ‘card’ – without having to print them!

Developing your own App positions you as a more serious player in your market, you are effectively creating your own marketing channel.

If you haven’t embraced mobile yet, you know where to come…

  • "From start to finish Ross was extremely helpful and grasped what I was looking for. Was a pleasure working with them and thoroughly recommend these guys for any future marketing needs."

    Adam Woodward, Kube Visuals

  • "Fantastic company. TC have been a pleasure to work with. They have built a website, shot video content, designed new images for social media content. TC understood our vision and worked with us to execute. We thoroughly recomend their services. A true all rounder media company."

    Tim Constable, Portfolio lettings experts

  • "I cant fault the service, knowledge and enthusiasm that comes from working with the team at Top Cat Media, they make the mind boggling world of advertising and marketing simple to understand! Our web generated leads have increased significantly in the short time we have been running their campaigns, we have already received a return on our investment which is growing month on month!

    Dan Deacon, TMCo Dorset LTD TheMaintenanceCompany

  • "Brilliant company! Ross and his team are truly dedicated to what they do. Honest advice and a great job from start to finish, not to mention the quick turn around time and support given when it really counts. Would recommend to anyone!"

    Freya Kendall, Skills & Learning

  • "An excellent company who give honest advice and are there from start to finish. Very pleased with our new website and would recommend Ross to anyone who is looking to improve their business"

    Mark Goldsworthy, MK Estates

  • "Having decided to use the team at Top Cat Media to develop our new website, I must compliment them on the professionalism with which the whole process was carried out."

    Scott Dunkley, Dunkley Tiles & Bathrooms

  • "Top Cat were very professional from the start of the process through to completion. What I liked the most was the deadlines they set us as a customer and themselves to ensure the work was completed on time. It worked and the end result is fantastic."

    Jason Emerson, EA Systems

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    Dan Ware, DJS Limited

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    Carly Jane Hopkin, Lexi May Trust

  • "Top Cat Media listened to all our requirements and worked in a professional, courteous manner throughout. It was a pleasure to work with Ross."

    Tracy Sefat, Kayla Brasserie

  • "Very professional and reliable service who run our social media platforms for us, the director Ross has always been very communicative and a pleasure to work with and we highly recommend this service for all your social media needs!"

    Adrian, The Duck Westbourne

Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

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Positive Sales & Lettings
Hot Tub Barn
Bendall’s Gym
ASME
Vinci Construction
TMCo
Bournemouth Pizza Co
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Tiien Thai
Yeahmans
Bournemouth Council
Elizabeth Naylor Bridal Couture
The Creative Beauty Group
Table Pouncer
EA Systems
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Kube Visuals
Dorset Ideal Services
National Wholesale Business supplies
Dunkley Tiles & Bathrooms
Kayla Brasserie
More Bus
Undisputed Fight Store
Fab Hotel
Fit 2 Box
Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Bournemouth Website Design
01202 431652
hello@topcatmediagroup.com
Top Cat Media Group

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Bournemouth
BH7 6LY

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