July 14th 2015

Ways to increase your visibility on Facebook

Are you using social media in the right way?

One of the most important elements of Facebook, is to understand that native video is more visible, and gets more reach in the Facebook news feed.

For small and medium sized organisations targeting local audiences it is a great idea to develop a Facebook video strategy.

The key is to make your videos appeal to local people, by adding some fun, sharing a small tip, or specifically promoting other businesses.

Local still images also work, but to a lesser extent.

However, if your business doesn’t naturally generate interesting images in it’s own right, (let’s face it it’s tough selling insurance, or pensions advice, for example), interesting local shots of what’s happening in your area can generate interest.

Photos and videos of your customers, and Facebook followers, help visibility with the friends of your customers. The key is to encourage people to tag themselves in your photographs.

It’s important to remember that a ‘page’ cannot tag a ‘fan’ unless the admin is a personal friend of that person. Only people can tag other people, or people can tag themselves.

Important, and really easy to do, is to simply thank your customers from time to time, post an image, and tell your community how much you appreciate them.

Promote other pages in your community by sharing their posts, commenting on them and tagging them. This leads to them doing likewise.

Use reviews and recommendations, and make sure that you respond to all reviews promptly, whether they’re good or bad. It’s a good idea to reward regular customers, in some way, to write a review.

As we’re always saying to all our clients, you must build an e-mail database, again an incentive to opt in from your Facebook page to your list is the best way.

It’s important to remember that people are on Facebook to have fun, it’s not the same as an urgently sought Google search (like say, Emergency Vet in Dorset at Midnight on a Saturday), so it’s good to use humour in Facebook posts.

More importantly than all this is to understand that Facebook is simply a low cost tool in the digital marketplace that takes some effort to generate some reward.

There are others!

If your own resources are limited, the very best thing you can do is use an outside agency to sort all this out for you.

The key to making it work is to not pay them too much! 

That definitely improves your ROI! 

Call us at Top Cat Media, we can fix all the above for a relatively modest cost.

  • "Brilliant company! Ross and his team are truly dedicated to what they do. Honest advice and a great job from start to finish, not to mention the quick turn around time and support given when it really counts. Would recommend to anyone!"

    Freya Kendall, Skills & Learning

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    Carly Jane Hopkin, Lexi May Trust

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    Mark Goldsworthy, MK Estates

  • "I cant fault the service, knowledge and enthusiasm at Top Cat Media, they make the world of advertising and marketing simple to understand! Our web generated leads have increased significantly & we have already received a return on our investment which is growing month on month!

    Dan Deacon, TMCo Dorset LTD TheMaintenanceCompany

  • "Top Cat were very professional from the start of the process through to completion. What I liked the most was the deadlines they set us as a customer and themselves to ensure the work was completed on time. It worked and the end result is fantastic."

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    Adrian, The Duck Westbourne

  • "Fantastic company. TC have been a pleasure to work with. They have built a website, shot video content, designed new images for social media content. TC understood our vision and worked with us to execute. We thoroughly recomend their services. A true all rounder media company."

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  • "From start to finish Ross was extremely helpful and grasped what I was looking for. Was a pleasure working with them and thoroughly recommend these guys for any future marketing needs."

    Adam Woodward, Kube Visuals

  • "I have recently had the pleasure of working with Ross and the creative team at Top Cat Media. Their passion and creativity is infectious and we had a brilliant video & stills shoot. I look forward to the next project! "

    The Picture House

  • "Having decided to use the team at Top Cat Media to develop our new website, I must compliment them on the professionalism with which the whole process was carried out."

    Scott Dunkley, Dunkley Tiles & Bathrooms

  • "Top Cat Media listened to all our requirements and worked in a professional, courteous manner throughout. It was a pleasure to work with Ross."

    Tracy Sefat, Kayla Brasserie

  • Great company. Couldn't recommend more!! The video content they created was absolutely stunning and we are now using them for many more services

    Dan Ware, DJS Limited

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Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

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