Do people want to buy the best? – Not always, there’s a fear of paying too much, leaving a feeling of missing out on best value.
Do they want the cheapest? – actually rarely, but so many companies think that is the case.
What people actually do is make an judgement, more often than not based on the look of your website, (and your competitor’s).
Most importantly they react to the way they are treated when making their first contact with you – whether it be by telephone, on your website, or visiting your premises.
If they then go on to make a transaction with you, and the product and/or service you provide is good, (even if it is not the very best), they will remain loyal customers for years to come.
Once you’ve done business with someone, they are between three and seven times more likely to come back for more, rather than doing business with a new company who they have never traded with previously.
Your business will succeed if you take proper care of your customers – because if you do, they will become loyal customers, and potential advocates.
Have you noticed how big companies treat their customers so poorly.
Try calling Vodafone, BT, or Barclays Bank. Or visit Homebase or Currys PC World, and try to talk to somebody. (Don’t lets even mention energy suppliers, or Ryanair).
The great advantage us small businesses have is that we take care of what really matters.
Looking after our customers.
You do need, however, a consistent, manageable flow of new enquiries – which is where we may be able to help.
If you want to talk to sensible, grown up people, who can lead you through the marketing maze, both on and off-line, without getting you burnt, please give me a call.
Thank you and best wishes