There’s a lot of small and medium sized businesses using Adwords these days in and around Dorset, and it’s not always as easy.
Getting your account structure right, from the start, is crucial to delivering optimal results.
You must ensure that your ads are triggered by relevant search terms for your audience, resulting in better ‘quality scores’, a measure of how much Google actually likes you, and very important to increasing your likelihood of success.
For the smaller business you will probably only have a few ‘Campaigns’. Each campaign will contain ad groups, which contain keywords that tie to your text ads and direct to your website.
It’s preferable to not have more than about a dozen key words in each ad group so you do not spread your budget too thinly, and it makes it easier to manage effectively.
It’s very important to do your homework regarding keyword research and to understand match types, and spend some time in refining your keyword strategy.
Getting your ad text right is improved by A/B testing over time, and it’s also important to follow Google Adwords guidelines to get you ads approved.
Make sure that the landing pages connected to your ads are relevant to the search term.
Finally, do not ignore negative keywords – like many people do. So much money is wasted on irrelevant searches. You must be careful to avoid using too many search terms which are too broad.
If this all seems too much for you – there is an answer.
Call us at Top Cat – we’ll sort the whole thing for you – at a surprisingly low cost!
