A FORMER Daily Echo employee who went on to launch his own successful business is advising SMEs on their marketing and advertising.
Ross Taylor, a 33, has launched Top Cat Media, aiming to bring high-level marketing expertise to businesses who might not even have thought they could afford it.
He says his experience of traditional and new media will help him advise Dorset SMEs on what strategy would be most effective for them.
“I did quite a lot of research before doing this. The concept is that when you haven’t got the time to do it, we’ll do it for you,” he said.
“Generally people have been very open to it, partly because they haven’t heard of it before.
Mr Taylor began his media career working in advertising with the Daily Echo, working in sales and marketing in radio, magazines, outdoor and online.
He launched the dining deals website tablepouncer.com, which began in Bournemouth and has become an established national brand.
He said he noticed a lot of confusion about the digital world, especially among local independent businesses, and he saw an opportunity to advise businesses on clear and simple media plans.
He has been backed by entrepreneur investor Tony Unsworth, who has over more than 40 years experience in advertising and media consultancies.
Mr Unsworth said: “With the current marketing emphasis being fairly and squarely in the digital arena, and an explosion of social media opportunities, it is crucially important to be able to integrate your marketing efforts across all media outlets, both on and offline.
“We aim to be a one stop shop leading our clients gently through the media maze.”
The business has a small team of freelance developers, graphic designers, online marketers, video producers and copywriters who have worked with Porsche, Hasbro, 20th Century Fox, Sony and Ford.