Official Press release: Wednesday 11st September 2019
LOCAL MEDIA AGENCY LINKS WITH SKY TELEVISION
Bournemouth based agency Top Cat Media have created a new offering, jointly with Sky Television, aimed at introducing small and medium-sized enterprises to the opportunity of promoting their brands and services using targeted television, at a modest price entry point.
‘Most advertisers, when considering the use of Television, view the prospect as expensive, and potentially wasteful’ explained Ross Taylor, Managing Director of Top Cat, ‘The Adsmart from Sky offering provides the opportunity to benefit from the powerful, intrusive, nature of TV, but is targeted only to the specific households an advertiser wishes to reach’.
‘We can target selected geographical areas, demographic groups, and a myriad of other options to ensure the right people are reached, at the right time, with a persuasive message’, he added.
Top Cat Media were established in Southbourne in 2015 and have their own in- house Television, Video, and Audio studio, to enable the whole production process to be controlled under one roof.
Creative Director Daniel Butler explained, ‘We’re able to develop a brief with our clients, originate innovative conceptual ideas, and produce broadcast quality commercials at a fraction of the cost one would have associated with traditional major advertising agencies’.
Sky Television’s regional controller, Paul Lovesy said ‘We’re delighted to link up with the Top Cat team to help develop strategies for advertisers in the Dorset and Hampshire areas which can benefit from their creative input, and intimate knowledge of the how ‘addressable TV’ can work cost-effectively at a local level’. “The recent addition of Virgin Media households to The Adsmart from Sky network gives a particularly strong boost to our cumulative reach’.
Left to Right – Tony Unsworth – Chairman, Daniel Butler – Creative Director, Ross Taylor – Managing Director (Top Cat Media Group). Paul Lovesy – Regional Manager (SkyAdsmart)