January 19th 2019

Top Cats Digital Leap packages for SME’s really starting to pounce!

Now is the Time

Whatever type of business you are running, whoever your target market is, and whatever marketing strategies you employ, it is essential that you present your business properly online.

If you’re selling to businesses or to the consumer market, you must appreciate that the vast majority of your potential customers start the buying process online first.

If you’re a retailer, your customer will have researched the product that he or she are considering buying online, and will have checked out your competitors at the same time.

If you’re marketing to businesses, whether it’s a tangible product or, more often, a service your buyer will have spent some considerable time in checking your credentials online. It’s simply what everyone does.

Independent Spirit

All businesses need to drive new customers to their website. The question is, how can this be done effectively, with a relatively modest investment?

In all elements of marketing services jungle, the vast majority of service providers claim to be offering advice, when they’re really only selling their own inventory.

If you want truly unbiased advice on how to promote your business effectively, you will not get that from Facebook, Google, your local newspaper publisher, or any of the big media houses who control online directories, radio, television and other media.

Talk to an independent organisation, like ourselves, to get a truly objective view on the merits of any approach to market

First Steps

The first step for all businesses is to create a website which is optimised for all devices. An increasingly large proportion of online users looking to buy are accessing the web from their mobile devices, many older websites lack the ability to display properly on mobiles and tablets.

Establishing your Digital Footprint

The first step in your digital strategy is to ensure your basic business information is presented correctly online at the point where people are looking for you, and your competitors.

It is important that your profiles are correct, and consistent, across all formats, and this can contribute significantly to your Search Engine Optimisation.

It is estimated that over 80% of all UK websites have incorrect or out of date information on their websites.
We at Top Cat Media, through our bespoke audit of your website, will verify the correct data to ensure that all the major search engines have the correct information provided

Social Media Strategy

Keeping on top of your Social Media feed, means that we’re monitoring your online reputation, and posting updates to your social sites, primarily Facebook, Instagram, LinkedIn and Twitter. We create interesting, search friendly, shareable content, and develop backlinks to ensure your business is found in the right context. Good quality photography and videography is the key to providing interesting content which target market both wants to see, and are more likely to share with their own connections.

The level of input is related to your budget, and is detailed later in this document.

Effective Organic and Paid Search

The Top Cat team have, through experience, developed a range of technical skills to build your SEO and PPC strategy from scratch, or fine-tune your existing campaign.

Essential Video

The use of video is an increasingly important element to the social media mix. Video engages your audience in an authentic and emotional manner far more that static images can.

Video is an essential tool in the marketers armoury for 2018, and features in our Expansion and Market Leader packages detailed below.

Reporting and Refinement

Marketing is all about testing, and refining your strategy.
In the increasingly fragmented and fast evolving media landscape, what worked in the past does not necessarily work now, or in the future. It has never been easier, or more economical, to test a concept, whether it be a route to market, a new product innovation, a pricing strategy, or an alternative creative approach.

Using the services of a trusted media partner such as Top Cat Media provides great potential opportunity for a modest investment risk.

Talk to us today about our fantastic SME packages dedicated to your Independent business – topcatmediagroup.com

  • "Very professional and reliable service who run our social media platforms for us, the director Ross has always been very communicative and a pleasure to work with and we highly recommend this service for all your social media needs!"

    Adrian, The Duck Westbourne

  • "Fabulous service, captured all our images creating a beautiful video. Professional quick and efficient. Highly recommend."

    Carly Jane Hopkin, Lexi May Trust

  • "Brilliant company! Ross and his team are truly dedicated to what they do. Honest advice and a great job from start to finish, not to mention the quick turn around time and support given when it really counts. Would recommend to anyone!"

    Freya Kendall, Skills & Learning

  • Great company. Couldn't recommend more!! The video content they created was absolutely stunning and we are now using them for many more services

    Dan Ware, DJS Limited

  • "Fantastic company. TC have been a pleasure to work with. They have built a website, shot video content, designed new images for social media content. TC understood our vision and worked with us to execute. We thoroughly recomend their services. A true all rounder media company."

    Tim Constable, Portfolio lettings experts

  • "Having decided to use the team at Top Cat Media to develop our new website, I must compliment them on the professionalism with which the whole process was carried out."

    Scott Dunkley, Dunkley Tiles & Bathrooms

  • "An excellent company who give honest advice and are there from start to finish. Very pleased with our new website and would recommend Ross to anyone who is looking to improve their business"

    Mark Goldsworthy, MK Estates

  • "Top Cat Media listened to all our requirements and worked in a professional, courteous manner throughout. It was a pleasure to work with Ross."

    Tracy Sefat, Kayla Brasserie

  • "I have recently had the pleasure of working with Ross and the creative team at Top Cat Media. Their passion and creativity is infectious and we had a brilliant video & stills shoot. I look forward to the next project! "

    The Picture House

  • "From start to finish Ross was extremely helpful and grasped what I was looking for. Was a pleasure working with them and thoroughly recommend these guys for any future marketing needs."

    Adam Woodward, Kube Visuals

  • "Top Cat were very professional from the start of the process through to completion. What I liked the most was the deadlines they set us as a customer and themselves to ensure the work was completed on time. It worked and the end result is fantastic."

    Jason Emerson, EA Systems

  • "I cant fault the service, knowledge and enthusiasm at Top Cat Media, they make the world of advertising and marketing simple to understand! Our web generated leads have increased significantly & we have already received a return on our investment which is growing month on month!

    Dan Deacon, TMCo Dorset LTD TheMaintenanceCompany

Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Get in touch and let's get started.

Contact us
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Dorset Council
Tiien Thai
Quay Crew
Ellis Jones
Fab Hotel
EA Systems
Loch & Quay
Bournemouth Pizza Co
Protect Line
Fit 2 Box
Table Pouncer
Go Ahead Group
Hot Tub Barn
Kube Visuals
Michael Matthews
Dunkley Tiles & Bathrooms
Carpet Barn
Positive Sales & Lettings
Undisputed Fight Store
Bendall’s Gym
Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Bournemouth Website Design
01202 431652
Top Cat Media Group

The Creative Quarter
Scotter Road

Registered company in England & Wales. Company registration no 03529564.

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