The brief:
Another week, another first-timer on Television! 
For the last few years, The Top Cat team have had the pleasure of working with Go Ahead London on a number of marketing initiatives. 
We’ve developed strategies for their local operating companies including
morebus, Excelsior Coaches Ltd and Southern Vectis – the island’s buses
to name a few, predominantly working directly with the very committed and talented Nikki and Joe producing visual content for them for an increasingly wide range of elements of the marketing mix, including animations for social media, cinema, recruitment, testimonials, and more.
Today we bring Bluestar, Go-Ahead’s Southampton based company, to television for the very first time.
This campaign is all about “Your Route being re-discovered”, highlighting the benefits of local bus travel can be for the local environment, and for the user.
Since the onset of the pandemic, The Go-Ahead Group has worked tirelessly to provide safe travel for its customers, so why not explore some of the things you have missed in your local region?
Take one journey at a time, walk to your local bus stop, improve your health, care for the environment and rediscover your favourite spaces by bus. Whether that’s a trip to the park, the seaside or simply a visit to see Mum and Dad, they are raring to get you back to the things you can enjoy again.
For this production, we used an eye-catching mix of re-editable real-time localised content and animation, and our in-house fully equipped studio handled all the editing, so production costs are very competitive.
This campaign will run for the next month, and it will be interesting to measure the effectiveness with the combination of targeted television using Adsmart from Sky, in tandem with social media channels.
Thank you Nikki and Joe, it’s a pleasure to work with you guys.
Now if you’re looking to boost your brand, and think you can’t afford TV, just call us to find out more – you may be surprised!
