May 19th 2019

E-Mail Marketing Made Easy (Even after the dreaded GDPR!!)

Running an effective e-mail marketing campaign for most small businesses can prove to be somewhat challenging. Even more so with the current GDPR laws now fully in place. 
This being said we feel that the ‘G’ word has been and gone, people have made allot of money through it and wierdly now I seem to be receiving more   ‘Spammy’ emails than I did before? Go figure. 
Clearly we would recommend following the relevent channels (something we can support you with) but here are the most important areas you should think about after you have ‘ticked’ the above boxes so to speak!! 
Email marketing takes time, can be difficult to manage, and, after the first few attempts, you get discouraged. Low response rates, a struggle to think of new ideas, and all the issues concerning the management and building of your database.
So you give up, (and you rationalise this by saying you’re pausing temporarily).
Now is not the time to give up on one of the least expensive, most cost-effective ways of engaging with new and existing customers, bringing them to your website, and then leading them to make a purchase.
By using a specialist e-mail marketing partner, like ourselves, you can keep your company, and your products and services, front of mind, when your potential customers are looking to buy.
We’ve outlined below our ten point e-mail marketing strategy to, quite simply, deliver more business directly to you. 
1) Objectives: You need to establish realistic, measurable goals for the your campaign, eg customer clicks on your website, incoming telephone enquiries, discount voucher downloads, or alternative measurements.
2) Target Market: You must clearly define your target market in demographic terms, and there may well be a number of sub groups to be addressed separately and appropriately.
3) The Offer: You must develop an offer which is interesting and useful to the recipient.
4) Your Database: You need to build your mailing list by first making it easy to sign up, and then by making promotional offers to persuade people to register, and to try to persuade them to get their friends to sign up too.
5) Subject Line: One of the most important elements in ensuring your e-mail opening rate is improved upon. You must grab the reader’s attention, and make them want to find out more.
6) Copy Content: Devising an approach requires some research. What are your competitors doing for example? Content needs to be brief, but most important, interesting. 
7) Images: Using good quality images can enhance your offer. It’s crucial that they are consistent with those on your website, and important that they are not so large that they take too long to download.
8) Call to Action: All promotional activity should always tell the reader what to do next and spell out what will happen next eg: click here for our 2for1 offer.
9) Testing, Testing: One of the main advantages of e-mail marketing is the opportunity to test. Test different lists, Subject Lines, Copy Content, Offers, Calls to action.
10) On-going plan: You must develop a plan to be implemented consistently and delivered and monitored over the campaign period with a modest investment.

Orchestrating the above yourself is challenging, time consuming, and can feel daunting.

There’s never been a better time to call for help.

I hope our ten point plan makes sense to you, and if you feel that we could help you with any of the challenges outlined above, please call us –
  • "I have recently had the pleasure of working with Ross and the creative team at Top Cat Media. Their passion and creativity is infectious and we had a brilliant video & stills shoot. I look forward to the next project! "

    The Picture House

  • "Brilliant company! Ross and his team are truly dedicated to what they do. Honest advice and a great job from start to finish, not to mention the quick turn around time and support given when it really counts. Would recommend to anyone!"

    Freya Kendall, Skills & Learning

  • "Having decided to use the team at Top Cat Media to develop our new website, I must compliment them on the professionalism with which the whole process was carried out."

    Scott Dunkley, Dunkley Tiles & Bathrooms

  • "An excellent company who give honest advice and are there from start to finish. Very pleased with our new website and would recommend Ross to anyone who is looking to improve their business"

    Mark Goldsworthy, MK Estates

  • "Top Cat Media listened to all our requirements and worked in a professional, courteous manner throughout. It was a pleasure to work with Ross."

    Tracy Sefat, Kayla Brasserie

  • "Fantastic company. TC have been a pleasure to work with. They have built a website, shot video content, designed new images for social media content. TC understood our vision and worked with us to execute. We thoroughly recomend their services. A true all rounder media company."

    Tim Constable, Portfolio lettings experts

  • "I cant fault the service, knowledge and enthusiasm at Top Cat Media, they make the world of advertising and marketing simple to understand! Our web generated leads have increased significantly & we have already received a return on our investment which is growing month on month!

    Dan Deacon, TMCo Dorset LTD TheMaintenanceCompany

  • "From start to finish Ross was extremely helpful and grasped what I was looking for. Was a pleasure working with them and thoroughly recommend these guys for any future marketing needs."

    Adam Woodward, Kube Visuals

  • "Fabulous service, captured all our images creating a beautiful video. Professional quick and efficient. Highly recommend."

    Carly Jane Hopkin, Lexi May Trust

  • Great company. Couldn't recommend more!! The video content they created was absolutely stunning and we are now using them for many more services

    Dan Ware, DJS Limited

  • "Top Cat were very professional from the start of the process through to completion. What I liked the most was the deadlines they set us as a customer and themselves to ensure the work was completed on time. It worked and the end result is fantastic."

    Jason Emerson, EA Systems

  • "Very professional and reliable service who run our social media platforms for us, the director Ross has always been very communicative and a pleasure to work with and we highly recommend this service for all your social media needs!"

    Adrian, The Duck Westbourne

Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Get in touch and let's get started.

Contact us
Fields marked with an * are required
Fit 2 Box
Quay Crew
Bournemouth Pizza Co
Carpet Barn
Table Pouncer
Bendall’s Gym
Undisputed Fight Store
Dunkley Tiles & Bathrooms
Protect Line
EA Systems
Ellis Jones
Fab Hotel
Go Ahead Group
Hot Tub Barn
Michael Matthews
Tiien Thai
Kube Visuals
Dorset Council
Positive Sales & Lettings
Loch & Quay
Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

Bournemouth Website Design
01202 431652
Top Cat Media Group

The Creative Quarter
Scotter Road

Registered company in England & Wales. Company registration no 03529564.

© Copyright 2021 Top Cat Media. All rights reserved.