March 2nd 2016

Google Adwords: Important big changes

to Google search layout

As we’ve discussed before, everyone who is seriously trying to build their businesses are using Google Adwords, and Google this week has confirmed a major change in the way Adwords ads are displayed for desktop search results.

Google have decided to no longer show the right-side text ads, sometimes referred to as ads on the ‘right rail’, on their search results. They have appeared on the right of Google search results ever since Adwords was launched back in 2000, (was it really that long ago?).

The exception is ‘Product Listing Ads’ which will continue to appear on the top right.

There are now four ads appearing on the left at the top, rather than three, above the organic search results, and three at the bottom of the first page beneath the organic listings.

Google have been testing variations for some time, but only made these dramatic changes last week, the updates are rolling out worldwide, and are said to be permanent.

Before the changes, around 65% of non-brand Ad clicks were made on the top Ads, 30% on the right side, and 5% at the bottom.

We think that the extra ad at the top will increase that share, and the bottom will benefit too, from the lack of competition with the right rail.

It seems likely too that the organic listings will score more highly, a further good reason to get your SEO (Search Engine Optimisation) sorted.

As ever it’s important to keep monitoring your activity, refining your strategies, to make sure your investment in Adwords is working effectively.

If you need help, why not call in the Top Cat team, we can help make sure that your Adwords campaign is kept right on track.

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