Now is the Time
Whatever type of business you are running, whoever your target market is, and whatever marketing strategies you employ, it is essential that you present your business properly online.
If you’re selling to businesses or to the consumer market, you must appreciate that the vast majority of your potential customers start the buying process online first.
If you’re a retailer, your customer will have researched the product that he or she are considering buying online, and will have checked out your competitors at the same time.
If you’re marketing to businesses, whether it’s a tangible product or, more often, a service your buyer will have spent some considerable time in checking your credentials online. It’s simply what everyone does.
All businesses need to drive new customers to their website. The question is, how can this be done effectively, with a relatively modest investment?
In all elements of marketing services jungle, the vast majority of service providers claim to be offering advice, when they’re really only selling their own inventory.
If you want truly unbiased advice on how to promote your business effectively, you will not get that from Facebook, Google, your local newspaper publisher, or any of the big media houses who control online directories, radio, television and other media.
Talk to an independent organisation, like ourselves, to get a truly objective view on the merits of any approach to market
The first step for all businesses is to create a website which is optimised for all devices. An increasingly large proportion of online users looking to buy are accessing the web from their mobile devices, many older websites lack the ability to display properly on mobiles and tablets.
Establishing your Digital Footprint
The first step in your digital strategy is to ensure your basic business information is presented correctly online at the point where people are looking for you, and your competitors.
It is important that your profiles are correct, and consistent, across all formats, and this can contribute significantly to your Search Engine Optimisation.
It is estimated that over 80% of all UK websites have incorrect or out of date information on their websites.
We at Top Cat Media, through our bespoke audit of your website, will verify the correct data to ensure that all the major search engines have the correct information provided
Social Media Strategy
Keeping on top of your Social Media feed, means that we’re monitoring your online reputation, and posting updates to your social sites, primarily Facebook, Instagram, LinkedIn and Twitter. We create interesting, search friendly, shareable content, and develop backlinks to ensure your business is found in the right context. Good quality photography and videography is the key to providing interesting content which target market both wants to see, and are more likely to share with their own connections.
The level of input is related to your budget, and is detailed later in this document.
Effective Organic and Paid Search
The Top Cat team have, through experience, developed a range of technical skills to build your SEO and PPC strategy from scratch, or fine-tune your existing campaign.
The use of video is an increasingly important element to the social media mix. Video engages your audience in an authentic and emotional manner far more that static images can.
Video is an essential tool in the marketers armoury for 2018, and features in our Expansion and Market Leader packages detailed below.
Reporting and Refinement
Marketing is all about testing, and refining your strategy.
In the increasingly fragmented and fast evolving media landscape, what worked in the past does not necessarily work now, or in the future. It has never been easier, or more economical, to test a concept, whether it be a route to market, a new product innovation, a pricing strategy, or an alternative creative approach.
Using the services of a trusted media partner such as Top Cat Media provides great potential opportunity for a modest investment risk.
Talk to us today about our fantastic SME packages dedicated to your Independent business – topcatmediagroup.com