Google AdWords

Protect Line

An award-winning insurance brokerage, providing life insurance policies from a wide range of UK providers.

The brief:

A Brand Awareness Campaign coupled with Lead Generation

We’re really pleased with the latest campaign we’ve launched this week “Hero Dad” with our fab clients over at Protect Line.

This content is part of a video series service we are working on for our clients and will be used for commercial use on Television and digital channels including YouTube, Facebook and Instagram.

The ‘Hero Dad’ concept was created stemming from a personal situation, where sadly one of the employees at Protect Line lost their dad, clearly a hero to this person. We decided to approach the very sensitive situation with a lighthearted concept, looking at life from a childs perspective with his imagination running wild, picturing his dad in varied circumstances such as being a Cowboy, a Racecar driver, an astronaut and more.

The content is very different to what you would normally see released within this industry and we feel helps to demonstrate just how precious both life and insurance is.

We are delighted to learn that in under 24 hours, the first release has already generated multiple enquiries that have lead to sales and has gained lots of traction on popular blog sites such as – John Adams and the like.

Check out the campaign performance video below –

#protectline #herodad #cowboy #kids #imaginations #topcat#videocontent

The strategy:

  • Storyboarding 
  • Casting
  • Video content creation 
  • Editing of footage 
  • Creation of social media release plan
  • Distribution of content
  • Budgeting 
  • Testing 
  • Analysis

The results:


The below video showcases some behind the scenes shots in studio and a quick example of the multiple ads we have created using green screen and animation effects. 

A big thank you to our fabulous actors Lenny and Daniel Ryves – Actor and Model and Andy Cahil at Pro Studio Hire for his support.


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Leading local independent businesses through the digital maze.

Whatever market you operate in, let Top Cat Media help you to expand your business with our digital expertise.

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Scotter Road

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